Root & Flower is Vail’s premier wine bar, located in the heart of Vail Village. It’s warm atmosphere draws locals and tourists in for its amazing selection of wine, creative cocktails and relaxed, modern atmosphere. An important part of the brand, and what sets Root & Flower apart from other wine bar is their emphasis on education patrons about wine. Root & Flower desired a brand that was warm and inviting while keeping a simplistic, modern feel. We created a brand with a vintage, hand drawn feel with inspirations from old botany illustrations and field guides. This inspiration touches on their artisan cocktails and their emphasis on educating patrons about the ins and outs of the wine world. The color palette was chosen to be warm and inviting.